These aren’t your off-the shelf treats. They are hand-made in small batches with wholesome ingredients incorporated with superfoods.

Our story

It all begun when one of our pack member was diagnosed with diabetes at 7 years old. In the past we didn’t bother to read the ingredient list behind treats we bought, we thought the “Salmon Bites” we bought was made of real salmon, or the “Chicken Snack” contain real chicken meat. We were shocked to see “ Fish Extract”, “Poultry Fat”,”Glycerine”,”Rice Bran” etc…

We didn’t want to feed our pack stuff like that anymore. So we embarked on creating treats using 100% Human Grade Raw with absolutely no ‘yucky’ by products, preservatives,binders or colouring! Because from pawrents to pawrents ,we understand these matters.

Instead of dehydrating our made treats, we opted for the feeze-drying process after reading on the retained nutrient values.

Have you heard of Baobab Fruit? We have specially incorporated this ‘super fruit’ into one of our treats!

Selective Produce

Using only SFA approved human grade raw from a local butchery & fresh produce from our local market.

We do not use feed grade materials as we stand by our belief that we only feed what we would eat.